Fall Out Boy Sugar, We're Going Down concept version - Video Analysis

http://www.vevo.com/watch/fall-out-boy/sugar-were-goin-down-concept-version/USIV30500074?source=instantsearch#/watch/fall-out-boy/sugar-were-goin-down-concept-version/USIV30500074?source=instantsearch

This video like several of the other videos in the alternative rock punk genre has a heavy performance

element it also has a kind of love story element to it which is common when the song could be described as a love song. As this is the concept version it has a strange narrative to it which is about a boy who has horns and falls in love with a girl and her father is not happy about the two of their relationship.

0:01 The opening is an establishing shot of a residence and a field there are some houses on the boarder of a field.

0:09 There is then a change in the shot which is another establishing shot of a hill in the corner of both shots at opposite ends there is a tree which could be seen as a kind of motif for the video. Or it is just a point of referenece so the shots still make sense.

0:10 Within the establishing shot there appears at the bottom of the screen a pair of antlers which creates intrigue in the audience and so they begin to wonder how that happened and how does this relate to the song.

0:15 Here there is a profile of the drummer shown this seems to be a consitient feature of music vidoes that when the video is just beging the director chooses not to show the whole band but to kind of build up the image of the band by introducing the singers or performers one at a time. This was also used in the Relient K video and it shows the audience that the song is about to begin

0:20 At this point in the video the main character of the video is introduced which sets him up as the main point of the concept version of the video this also creates a seperation between the band and the story

 



0:23 Here the full band is introduced which shows the main performance element of the video the promotional element this is Fall Out Boy and this is intercut with the concept throughout the video

0:34 Many bands use the videos to give their fans an idea of the sense of humour that they have and this is what FOB do by showing young children as a threat or menacing

0:42 There is then a close up of the little boy who threw the pants on the main characters antlers and it shows his finger which is blotted out which signifies a rude gesture what this could show is that there are profanities and it could be a deeper message such as the corruption of youth

0:48 There is another in a series of cuts cut to the band who are shown in a mid shot and it is the three main musicians in the band

0:52 There is then a kite shown which is in the shape of a bird all these shots are setting up an idea that is developed further on in the video the bird in the sky could be a symbol of hope.

1:01 Here it shows audiences that there was hope as the kite crashes on the main character and a girl comes to help untangle him this is the establishment or set up of the love story the use of close ups on their faces helps to show that there is a connection between the two characters and that they are happy to see each other promoting positive connatations which could be to reflect the song

1:06 There is a close up on the lead singer agian showing the heavy performance element that is typical of these kinds of videos

1:11 Here there is a tracking shot used showing the boy walking the girl home which shows that there is a build up in the relationship and would be like a montage of their relationship if it had been a full lenght feature

1:20 This is where a danger element is introduced and the girl is grabbed by her father this also helps to build up tension in both the music video and also in the song

1:31 There is a close up on the fathers face but he is at the left side of the screen which shows that there is danger or evil about him and that he should be regared.

1:35 The main characters face is shown in close up as the audience guess that he has been stood up on his date and there is a feeling of sympathy that is provoked in the audience this video is unusual because it tells a full story while showing the band

1:42 There is then a section where the boy goes into a shead and tries to cut off his antlers

1:52 The action is agian intercut as is the whole video with the band performance and the girl runs in at the last minute

1:52 - 3:09 Here there is a montage of the two the boy and the girl and a montage of their relationships and what they get up to but the montage is cut with prolonged band performance

3:09 Here the father tries to shoot the boy with a bow and arrow

3:16 There is a shot of the band and the man the father gets run over by a truck before he can shoot the boy as the boy walks over to check on him he finds that the father has deer feet

The video ends with ammenesty between all the characters get on because they have found common ground.