Continued History of the Music video........

http://en.wikipedia.org/wiki/Music_video

The next stage in the take-off of the music video is the development of music television.  Australian television shows such as Countdown and Sounds where ways in which the music videos where made. This was linked with the idea of new musicians and new material by established musicians being promoted to the wider range of videos and making people go out and decide to shoot random things to create mini videos to accompany the songs. All for the entertainment purposes and the promotion element the two are at this stage the beginning of the 1970s where people wanted more from the music and the televisions shows that they watched.

Closer to home in the UK the show Top of the Pops showed several music videos and from many well renowned musicians such as David Bowie and Queen who wanted to broadcast their music video for Bohemian Rhapsody.

It is so important to note that in 1981the famous US TV. Show MTV was launched which really marked a new era for the music video as it was the beginning of having 24hr music on television.

Adam and the Ants, Duran Duran and Madonna,

In 1983 there was another important turn which was Michael Jacksons 14 minute video for “Thriller”. But also the cost was something that had not been seen before the video was said to have cost around $500,000 which was unusual. Technology also helped with the development of the music video because people where able to make videos quite easily and also quite cheaply because there had been an increase in the amount of recording material available.  

MTV Europe was launched in 1987.

Form the years of 1985-6 there was the introduction of special effects to the music video again showing that there is an increase in the performance element of the video and that the video started to tell a story not just be some random shots of the artists performing.

From 1992 to 2004 there was not a massive change in the music video but it was a change in the recognition that the videos got with bigger budgets used such as Michael Jackson’s video for Scream which cost $7 million or Madonna a Bedtime Story which cost $5 million to make. It was also the time when there were several directors who were known for their music videos. Here are a few names:

Chris Cunningham, Michel Gondry, Spike Jonze, Stéphane Sednaoui, Mark Romanek and Hype William

Lasse Hallström and David Fincher

What becomes significant in 2005 and onwards was the Internet boom which meant that there was much easier access to music videos and people could even make their own versions or clipped together bits of film to make music videos. 2005 saw the launch of Youtube where most music videos can be found and then other social networking sites made it possible to broadcast videos such as myspace and facebook.

Hopefully what this research has kind of briefly shown is the progression that occurred from the music videos simply being used when there was a music performance to being such a massive social sensation that there are now several television channels that are dedicated to just showing music videos.